Case study · In-house product

Desi Caption

AI captions for Indian-language video.

Status In development Platform Web Role Product, design & engineering
The problem

Captioning tools weren't built for how India speaks.

01

Captions decide whether a video travels — most viewers watch on mute, and platforms rank on watch time. But mainstream captioning tools are English-first: feed them Hindi, Tamil, or the Hinglish that creators actually speak, and you get gibberish to clean up by hand, minute by minute.

Desi Caption starts from Indian speech instead. Upload a video, and accurate captions come back in the creator's own language — with Hinglish transliteration for the way audiences actually read — ready to export and post.

What we built

Upload, transcribe, export. That's it.

02
01

15+ Indian languages

Speech recognition built on Sarvam's Saaras models, trained for Indian speech — Hindi, Tamil, Telugu, Bengali, Marathi, and more, not English with an accent filter.

02

Hinglish, handled

Code-switching is how India actually talks. Transcripts come with Hinglish transliteration so captions read the way the audience speaks.

03

Word-level timing

Every word carries its own timestamp, so captions land in sync and editors can cut to the syllable.

04

SRT & VTT export

One click exports standard subtitle files that drop straight into YouTube, Instagram, Premiere, or any player.

05

Uploads that scale

Videos go straight from the browser to object storage via presigned URLs — a 500 MB file never touches the API, and only ~1 MB of extracted audio goes to transcription.

06

A pipeline that recovers

Transcription runs as queued background jobs with retries, so a flaky network or a huge file never takes the product down — the transcript just appears when it's done.

Building for the Indian market?

We build products end to end — the same way we build our own.

Have a technical requirement in mind?

Fill in the form below with a few details, and our team will get back to you.

We read every enquiry ourselves and reply within 24 hours.

Prefer to speak directly? Call us on +91 87005 06796 or write to us at vd@frugalfounder.in